one. Quality and brand
The first period: 1990 - 1999, the skills never experienced to the sophisticated, never stable from the quality of stability, due to study forward period, to Japan to Taiwan to study in the United States, just we stronger than we learn, that period of domestic production The company does not pay attention to the implementation of the brand, missed opportunities;

The second period: 2000 - 2004, attributed to the rapid development period, personnel explosion, engineers flying, as long as you have money, you can on a production line, you can make money. The overall quality level followed the industrial scale to further advance, but it is quite a mixed bag. During this period, companies are busy expanding their re-production, adding varieties, engaging in production competitions, engaging in quotes competition, that is, not engaging in branding, and only need to make money on the line, regardless of the future, that the total international demand will continue to move forward, the results of international Almost no local brands around us, how sad ah, the international factory without brand.
The third period: 2005 - 2009, oversupply, easy to profit, cheap residual information into the popular goods, production cut corners in the cut. Vertical and horizontal presented only need to save money, can make money, regardless of the quality of the factory, the Chinese people's negative performance of the hearty dripping, together, the production of second-class goods into the popular goods, all of these goods have entered the mall , Ask our customers whether you have been damaged. Today, we finally tasted the company's short-sighted the consequences of the company, production capacity, low profit, no brand of shopping malls, shopping malls began to shake the demand, quality and stability were affected. We have experienced two decades of development, earned a pool of idle equipment, no reserve funds, the brand did not
The fourth period: the future of 2010, should enter the brand era. We may know that after the end of World War II, Japan is also devastated, abandoned, and perhaps the Japanese national talent, they heard the advice of the Americans: your future is to rely on the quality of goods to the international. Today, this day has now become a national
Brand, and we do, our national brand is what, we do the industry's responsibility for doing so? Brand age is also divided into three categories: one is to focus on quality, do not pay attention to quality, like Mengniu industry, yesterday's brilliant, today's dangerous; one is the best quality of the lowest offer, the so-called inexpensive flag, Neither pay attention to quality and do not pay attention to quality, only focus on making money. Like the Sanlu Group, was cursed; one is both focus on quality, but also pay attention to quality, pay more attention to how to move forward from a commodity company, only the company to create the most trusted brand, the most secure, like Japan's Matsushita. As long as the mall is the quality of the competition mall, is the most sophisticated shopping malls.